Trend translated: Pyjamas

Jul 9, 2012 at 9:00am | Leave a comment

Would you wear pyjamas outside? I don’t mean in a slobby, shuffle to the corner shop for a pint of milk and hope no-one sees you way, but as a real, bona fide fashion ‘look’ as seen on the spring/summer catwalks at Stella McCartney, Jonathan Saunders, Jil Sander and JW Anderson to name a few.

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Pyjamas at Stella McCartney Spring/Summer 2012

I went on a sleepover-themed hen weekend recently and decided to take the catwalk trend literally by purchasing some lovely white cotton pjs with a blue floral print from Topshop. Worn with espadrilles and a string of pearls, I almost managed to convince myself that I was on the Riviera rather than in a nightclub called 'Coyotes' dancing to the Venga Boys.

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Topshop pyjamas modelled by moi on a hen weekend (yellow eye-mask optional)

Funnily enough, this baptism of fire persuaded me that this could actually be quite a chic, summertime look, if done with the right amount of chutzpah. What we’re aiming for here is more ‘Audrey Tautou in Coco Avant Chanel’ and less ‘little boy in The Snowman’.

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Audrey Tautou in Coco Avant Chanel = good...

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little boy in The Snowman = not so chic (except for when you watch it at Christmas, sob!)

Topshop have enthusiastically backed this trend in quite a classy way and there are some sweet pyjama suits on sale right now like this Co-ord Print Pyjama Jacket and Geo Print Relaxed Trousers (£30 for the set) and the Co-Ord Palm Tree Print Pyjama Jacket and Shorts (£90 for the set).
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Pyjama sets on sale at Topshop now!

Or you can break it down into separates – a silky pyjama jacket worn with rolled up boyfriend jeans or denim cut-offs and sandals, or pyjama trousers with a t-shirt (Uniqlo men's ones are the best - and only £4.99!) And if you were smart enough to buy the pyjama shorts suit from Marni’s H&M collection earlier this spring you have my sincere congratulations.

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And I’ve rather fallen for these men’s cotton pyjamas from J.Crew (£59.31, jcrew.com)
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So come on, tell me what you think; is this a fanciful trend too far, or do you agree with me that it doesn’t do to be too po-faced about fashion?

Picture credit: Rex Features